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YMCA

Client:

The Greater Philadelphia YMCA

Year:

2014–2017

Works completed as Lead designer for The Greater Philadelphia YMCA (formerly known as Philadelphia Freedom Valley YMCA), an established non-profit organization providing summer camp, child care, fitness and family programming in the greater Philadelphia area.

Summer Camp Ad as part of a SEPTA transit campaign.

Various pull up banners for events and promotions

Example of banner usage: Jim Kenney, Former Mayor of Philadelphia, speaking at a YMCA event.

2014 YMCA Annual Report

Art direction and design of financial report, donor list, member testimonials, and corporate partner messaging. Theme of "Connect, Impact, Strengthen" was established to draw attention to the impact of such a large association of YMCAs.

Website_Slides_20222

Email header, google display network ad and Facebook page header.

Various Marketing Assets

(Left to Right) Christian Street Y donor event invitation, Camp Speers Y t-shirt, Phoenixville Y pool promotion postcard, Abington Y Golf event postcard, Camp Speers Y flyer, Summer Day Camp postcard.

2017 Annual Fundraising Campaign Are You In? Collateral

The Are You In? theme was created to make this year's annual campaign more inclusive. It serves as a reminder that as a non-profit, no gift is too small in efforts to keep the YMCAs running. Created look, logo and various items for Association-wide use. File folders, t-shirt, lapel pin, donation/pledge cards, and goal tracker.

Branch staff at Campaign kickoff event

Abington YMCA Centennial Commemorative logo

Logo created for use at celebration event on signage, balloons and more.

Improvement of look and feel of seasonal program brochures

Left: Before (produced by external company) | Right: After (produced in-house by K. Abdullah).

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