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Rutgers University
Client:
Rutgers University–Camden
Year:
2017–2025
Works completed as in-house designer at Rutgers University in Camden. 'Excel Here' Philadelphia 30th Street Station Ad Campaign; School of Nursing 50th Anniversary branding and graphics; editorial design; Holiday email design; marketing infographics; social media content; Strategic Plan; and other print design.
2024 'Excel Here' Ad Campaign
Art direction and design for a massive advertising campaign at Philadelphia's 30th Street Station, the second largest Amtrak hub in the Northeast Corridor. The campaign made over 1.5 million impressions from 11/2024–1/2025.
Stemming from a previously established 'Rutgers Excellence' theme, the new 'Excel Here' tagline/call-to-action drove over 19,000 unique visitors to a landing page where they were able to request more information.
Pictured: Main Hall large banner
Stemming from a previously established 'Rutgers Excellence' theme, the new 'Excel Here' tagline/call-to-action drove over 19,000 unique visitors to a landing page where they were able to request more information.
Pictured: Main Hall large banner
2024 'Excel Here' Ad Campaign
Art direction and design for a massive advertising campaign at Philadelphia's 30th Street Station, the second largest Amtrak hub in the Northeast Corridor. Campaign made over 1.5 Million impressions from 11/2024–1/2025.
Pictured: Transit Display Ad
Pictured: Transit Display Ad
2024 'Excel Here' Ad Campaign
Art direction and design for a massive advertising campaign at Philadelphia's 30th Street Station, the second largest Amtrak hub in the Northeast Corridor. Campaign made over 1.5 Million impressions from 11/2024–1/2025.
Pictured: Floor Decal in Main Hall
Pictured: Floor Decal in Main Hall
2024 'Excel Here' Ad Campaign
Art direction and design for a massive advertising campaign at Philadelphia's 30th Street Station, the second largest Amtrak hub in the Northeast Corridor. Campaign made over 1.5 Million impressions from 11/2024–1/2025.
Pictured: One of four student stories spotlighted in print ads on the SEPTA platform at Philadelphia's 30th Street Station.
Pictured: One of four student stories spotlighted in print ads on the SEPTA platform at Philadelphia's 30th Street Station.
2024 'Excel Here' Ad Campaign
Art direction and design for a massive advertising campaign at Philadelphia's 30th Street Station, the second largest Amtrak hub in the Northeast Corridor. Campaign made over 1.5 Million impressions from 11/2024–1/2025.
Pictured: One of four student stories spotlighted in print ads on the SEPTA platform at Philadelphia's 30th Street Station.
Pictured: One of four student stories spotlighted in print ads on the SEPTA platform at Philadelphia's 30th Street Station.
2024 'Excel Here' Ad Campaign
Art direction and design for a massive advertising campaign at Philadelphia's 30th Street Station, the second largest Amtrak hub in the Northeast Corridor. Campaign made over 1.5 Million impressions from 11/2024–1/2025.
Pictured: Floor Decal in hallway
Pictured: Floor Decal in hallway
Social Media Content Design
Creative contributions to the overall social media strategy and success of University media outlets. Create campaign branding, static and motion graphics, and pitch concepts to engage more than 80,000 followers combined. (Select instagram content shown here)
Rutgers School of Nursing 50th Anniversary Logo
Anniversary Logo created to commemorate the 50th year of Nursing programming and services at Rutgers in Camden.
School of Nursing 50th Anniversary Graphics
On-site logo installation graphics: Stair graphics*, hallway signage, and window cling*.
*Collaborative works with Rutgers MarCom department.
*Collaborative works with Rutgers MarCom department.
School of Nursing 50th Anniversary Timeline
Carried over the "Courage, Compassion, Commitment" theme into an infographic timeline design for the school.
Rutgers Camden Magazine
Print and digital editorial design for the Winter 2023-24 edition.
Full layout of print edition, collaborative work on digital edition.
Full layout of print edition, collaborative work on digital edition.
Holiday Card email
Animated Holiday card email design.
Created in photoshop, and distributed virtually to all faculty, staff, and supporters during the 2021 Holiday season.
Created in photoshop, and distributed virtually to all faculty, staff, and supporters during the 2021 Holiday season.
Marketing Data Infografic
Infographic designed to translate admissions marketing data on a monthly basis to stakeholders and leadership. Translated raw data into various graphs and icons. (sample data)
Strategic Plan Design
Rutgers Camden Strategic Plan 2023-2028 Design
Civic Engagement Brochure and 2019 Commencement Branding
Top: An overview of Rutgers–Camden's dedicated efforts to the community it calls home.
Below: 2019 Commencement branding. Event booklet cover and recap email.
Below: 2019 Commencement branding. Event booklet cover and recap email.
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